8 News Now Brian Brennan Interviews Interblock VP of Marketing at G2E


KLAS-TV 8 News Now


The biggest event in the gaming world is getting underway in Las Vegas and the target this year appears to be Millennials.

Along with displaying the latest and greatest ways to gamble at the Global Gaming Expo, there is also focus on people between the ages of 18 to 34.

People in that age group will stand in long lines at day clubs, pools parties and night clubs, but gamble much less than previous generations.

The gaming industry sees Millennials as an untapped resource.

At the expo, there is virtual reality, video game slot machines and all sorts of new ways to gamble.

Executives at the Global Gaming Expo are showing off latest technologies which are designed to lure in the younger crowd.

“Millennials are this younger generation, coming of age. They are working, they have money, and they have their own specific interests,” said Colleen McKenna, the Vice President of Marketing for Interblock Gaming.

(Source: KLAS-TV 8 News Now)

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