Seneca Niagara Resort & Casino Unveils Grand Opening Plans for Interblock’s PULSE ARENA ETG Stadium Experience

Las Vegas, NV. (Nov. 15, 2016)

Luxury gaming manufacturer Interblock and Seneca Niagara Resort & Casino have announced the grand opening plans of the first-ever North American placement of Interblock’s social, hybrid gaming experience, PULSE ARENA. The grand opening is scheduled to take place on November 17th in Niagara Falls, New York.

“We are thrilled to announce this momentous occasion for both Interblock and Seneca Niagara Resort & Casino. I am truly confident that our multi-year partnership will help position both our organizations for the future, through the utilization of the PULSE ARENA,” said John Connelly, Global CEO of Interblock.

“We are excited to unveil PULSE ARENA, the very first of its kind in all of North America!” said Pat Bassney, General Manager, Seneca Niagara Resort & Casino. “Our partnership with Interblock has given us the opportunity to bring this unprecedented, unique, interactive gaming and entertainment experience to western New York.”

PULSE ARENA is a multi-game space, creating a new experience on the casino floor that is designed to attract both new players as well as existing players seeking innovation. Seneca Niagara Resort & Casino’s PULSE ARENA configuration creates a symbiotic relationship between the pre-existing legendary STIR bar and the all-new PULSE ARENA. The combination of the excitement of PULSE ARENA’s gaming products, lights, sound, dancers and ambassadors with STIR’s live entertainment and 43-foot video wall is a natural fit to create an elevated casino experience like no other, exclusive to the western New York area.

At Seneca Niagara PULSE ARENA, guests will be able to choose from five automated generators and 39 inter-connected play stations offering Roulette, Sic Bo and Craps, Blackjack and Baccarat. In addition, the seven StarBar bar tops that are configured around the bar in the center of the Arena provide players with both traditional table games and video poker games, allowing guests to continue playing even when they need a refreshment break. The interactive and social media aspect of PULSE ARENA is yet another innovation in this space, allowing players to communicate with each other via a chat function and post social media updates to the expansive video wall while playing up to four electronic table games without having to change stations.

About Interblock

Interblock® is a worldwide leading developer and supplier of luxury electronic table gaming products. Its multi-player gaming devices set industry standards and provide the ultimate in luxury interactive entertainment experiences. The Interblock brand is globally recognized for diamond quality gaming solutions and technical support in more than 166 jurisdictions. Interblock’s exclusive collection of fully and semi-automated electronic gaming tables and video gaming solutions provide casinos, arcades and gambling halls with superior product performance and their guests with an unforgettable gaming experience. For more information, visit or call +1 (702) 260-1384.

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About Seneca Niagara Resort & Casino

Seneca Niagara Resort & Casino is located just minutes from the world-famous Niagara Falls in Western New York, near the Canadian border. The property is open 24 hours a day, seven days a week and 365 days a year. Guest can enjoy 147,000 square feet of gaming space with more than 3,600 slot machines and 90 table games, 10 restaurants, live entertainment and a AAA Four Diamond Award-winning, 26-story hotel with 604 deluxe rooms and suites, a spa and salon, fitness center, indoor pool and STIR-the area’s ultimate high-energy feature bar with live entertainment, signature cocktails, and a stunning 43-foot high-definition video wall which also encompasses the 1st of its kind in North America PULSE ARENA.

More information is available by calling 1-877-8-SENECA (1-877-873-6322) or visiting Connect with us on Facebook, follow us on Twitter and Instagram, download our mobile app and view us on YouTube.