For Interblock, 2015 was a year focused on building a foundation for the future. We worked to establish key performance indicators, processes, and procedures that better support our current environment and ensure further global growth for Interblock and our customers. Over the past year, we’ve increased our investments in R&D, service, and player research. We have analyzed every segment of our portfolio with the goal of maintaining our position as thought leader in the Electronic Table Games industry, and becoming our customers’ ultimate partner.
Interblock begins 2016 with the results of our first-ever ETG player segmentation study, “The ETG Player Portrait.” This report is the first and only study that defines who this player is and why they are critical to your gaming business. The results of this independent study are clear: ETG players play more often and longer, have larger gaming budgets, are more likely to spend more, and play games across the entire operation. ETGs can reach across all demographic boundaries, and complement performing trends in gaming. These findings reinforce what Interblock has been sharing with our customers: ETGs are crucial to building casino revenue streams.
As we continue to create unique gaming experiences for the casino, Interblock is well-positioned and committed to be your partner of choice for Electronic Table Games.
We appreciate your business and your support, and we hope this quarterly newsletter will open new lines of communication for our common benefit. Your feedback is crucial to further improvements and innovations; please send comments and questions to me directly at John.Connelly@interblockgaming.com.
With warm regards,