Interblock announced this month that it is partnering with Seneca Niagara Resort and Casino in Niagara Falls, New York to install PULSE ARENA, an immersive, multi-sensory gaming experience. The breakthrough gaming lounge is a game-changing market disrupter designed to attract new players while simultaneously providing a new gaming experience for established players.
“Having the opportunity to work with such a well-known and respected Tribal Casino provides Interblock with a forum to introduce some of the newest Electronic Table Game technology,” said Interblock Global CEO John Connelly. “Seneca’s investment in the PULSE ARENA is designed to bring an added value to the casino floor — something that is truly motivating.”
“We are thrilled to be the first casino to bring this unique, unprecedented, interactive gaming experience to the area!” said Pat Bassney, General Manager, Seneca Niagara Resort & Casino. “Partnering with Interblock allows us to provide PULSE ARENA which is the ultimate attraction for new players and experienced players alike.”
In the PULSE ARENA, dealers are entertainers, helping to pull in new and existing players by creating a different atmosphere on the casino floor. Interblock’s unique dealer assist software, which runs on an easy-to-use console, allows dealers to focus on the players and their fun. The multi-game space with live hosts, interactive terminals, and “moods” that change according to time of day, will give Seneca Niagara Resort and Casino the ability to tailor the Arena to meet the needs of their player base.
Seneca Niagara’s configuration will include automated generators offering five different game types: Roulette, Sic Bo and Craps, Blackjack and Baccarat. A total of 39 inter-connected play stations and seven StarBar bar tops will reside within the Arena.
The installation will take place in Q4.