Interblock Launches Revolutionary New Products and Features at G2E 2017

LAS VEGAS, Nev. (Oct. 24, 2017)

At G2E 2017, luxury gaming manufacturer and Electronic Table Games (ETG) market leader Interblock demonstrated a strong line-up of current and evolutionary new products and features designed to bring even more existing and newly carded players to the casino floor. The company’s primary goal was to revolutionize the way the industry perceives ETGs and show its customers that this gaming segment is critically important in ushering new and recurring revenue streams.

“Data indicates that ETGs are driving some of the highest levels of incremental revenue on the floor, with newly carded players making up more than 50 percent of the index. At this year’s G2E Show in Las Vegas, Interblock launched over twelve new products; designed to capitalize on the demand being seen from players, while optimizing the key success factors casino operators have come to expect,” said Interblock Global CEO John Connelly.

The spotlight fell on Interblock’s Stadium configurations, which demonstrated new games such as Bingo, Keno, Tournaments, and a Live Craps table that allows a player to shoot real dice within a Stadium environment. This revolutionary Live Craps table creates a real and immersive experience to playing Craps live without the intimidation of other players or altering the flow of the game.

Interblock’s StarBar bar top offering was another product on the company’s booth that drew customers’ attention. StarBar exhibited an enhanced portfolio of game content and showed its capability of connecting to external game generators on their trade show floor.

PULSE ARENA, one of the company’s fastest-growing product segments, returned to the company’s G2E booth. This elevated Stadium environment is a fully customizable multi-game arena that combines the innovation and technology of an ETG with the community environment of a standard table game. PULSE ARENA allows operators to select various gambling-enhancing themes to attract any type of player segment, whether it’s a dynamic scene, tournament functionality, or a training environment for beginners.

In addition, Interblock showcased new ETG Dice concepts, which provide players with a more active role in initiating the game with its new motion-activated shooter button that enables a player to set, shake and shoot the dice.

Interblock also announced new product segments that deliver the same quality and luxury expected from an Interblock ETG, but at a price point that allows any casino to offer the latest ETG technology.

“We now have a complete portfolio of products capable of competitively replacing entire sections of floors, designed to attract both new and existing players alike,” said Connelly. “We are proud of the feedback we received from our customers at the show and we look forward to bringing this momentum into 2018.”

About Interblock

Interblock® is a worldwide leading developer and supplier of luxury electronic table gaming products. Its multi-player gaming devices set industry standards and provide the ultimate in luxury interactive entertainment experiences. The Interblock brand is globally recognized for diamond quality gaming solutions and technical support in more than 200 jurisdictions. Interblock’s exclusive collection of fully and semi-automated electronic gaming tables and video gaming solutions provide casinos, arcades and gambling halls with superior product performance and their guests with an unforgettable gaming experience. For more information, visit or call +1 (702) 260-1384.